Branding

Branding es el proceso de creación de una identidad visual de una marca.

¿Qué tan negativo es cambiar un logo después de años?

Cómo es un logotipo profesional

Cuida la reputación de tu marca

Elementos imprescindibles de tu marca personal

Cómo elegir la mejor tipografía para tu marca

¿Qué dicen los colores de Tu marca?

¿Qué es un Manual de Identidad?

La importancia del empaque de un producto

Branding: Tu marca es como un iceberg

5 evidencias que tu branding es poco profesional

¿Crear mi marca personal o mi marca corporativa?

6 cosas que tu marca necesita comunicar

7 Características de una Marca Fuerte

10 Preguntas antes de diseñar tu marca

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-audio :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-audio :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-audio{margin:0 0 1em;}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em;}.wp-block-embed :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-embed :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-embed{margin:0 0 1em;}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .blocks-gallery-caption{color:rgba(255,255,255,.65);}:root :where(.wp-block-image figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme :root :where(.wp-block-image figcaption){color:rgba(255,255,255,.65);}.wp-block-image{margin:0 0 1em;}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em;}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase;}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em;}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative;}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em;}.wp-block-quote.has-text-align-center{border:none;padding-left:0;}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote.is-style-plain{border:none;}.wp-block-search .wp-block-search__label{font-weight:700;}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em;}.wp-block-separator.has-css-opacity{opacity:.4;}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;}.wp-block-separator.has-alpha-channel-opacity{opacity:1;}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px;}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px;}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px;}.wp-block-table{margin:0 0 1em;}.wp-block-table td,.wp-block-table th{word-break:normal;}.wp-block-table :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-table :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-video :where(figcaption){color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-video :where(figcaption){color:rgba(255,255,255,.65);}.wp-block-video{margin:0 0 1em;}:root :where(.wp-block-template-part.has-background){margin-bottom:0;margin-top:0;padding:1.25em 2.375em;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}h4,h5,h6,h1 a,h3 a,h4 a,h5 a,h6 a{font-family:Open Sans,sans-serif;color:#333;font-weight:600;}h4{font-size:24px;}h5{font-size:20px;}h6{font-size:16px;}.normal-font{font-family:Open Sans,sans-serif;}.heading-font{font-family:Open Sans,sans-serif;}.menu-font{font-family:Open Sans,sans-serif;}.color-link{color:#404041;}a:hover,.ui-accordion.default h3.ui-accordion-header:hover,.ui-accordion.light h3.ui-accordion-header:hover{color:#404041;}.bg-body{background-color:rgba(255,255,255,1);}.nav-tabs > li > a::after,.default.ui-accordion .ui-accordion-header-active .accordion-open,.ui-tabs.light ul.ui-nav-tabs li.ui-tabs-active,.ui-tabs.vertical .ui-tabs-nav li.ui-tabs-active{background-color:#b5c50c;}.ui-tabs.default ul.ui-nav-tabs li.ui-tabs-active{border-top-color:#b5c50c;}#wrapper-loading{background-color:rgba(255,255,255,.85);}.modal-backdrop{background-color:#000;opacity:.85;}.overlay-layer,.overlay-before:before{background-color:rgba(0,0,0,.5);}.bg-wrapper{background-color:rgba(255,255,255,1);}@media (min-width: 1400px){}@media (min-width: 1600px){}.text-s,.has-small-font-size,.text-small{font-size:14px !important;}.text-m,.has-normal-font-size,.text-normal{font-size:17px !important;}.text-l,.has-large-font-size,.text-large{font-size:20px !important;}.text-xl,.has-larger-font-size,.text-larger{font-size:22px !important;}.color-1,.has-1-color{color:#b5c50c;}.color-2,.has-2-color{color:#f6294a;}.color-3,.has-3-color{color:#7f8c8d;}.color-4,.has-4-color{color:#c0392b;}.bg-1,.has-1-background-color,.i-box-has-1{background-color:#b5c50c;}.bg-2,.has-2-background-color,.i-box-has-2{background-color:#f6294a;}.bg-3,.has-3-background-color,.i-box-has-3{background-color:#7f8c8d;}.bg-4,.has-4-background-color,.i-box-has-4{background-color:#c0392b;}.btn-has-1{background-color:#b5c50c;color:#fff;}.btn-outline-has-1{border:1px solid #b5c50c;color:#b5c50c;}.btn-has-2{background-color:#f6294a;color:#fff;}.btn-outline-has-2{border:1px solid #f6294a;color:#f6294a;}.btn-has-3{background-color:#7f8c8d;color:#fff;}.btn-outline-has-3{border:1px solid #7f8c8d;color:#7f8c8d;}.btn-has-4{background-color:#c0392b;color:#fff;}.btn-outline-has-4{border:1px solid #c0392b;color:#c0392b;}.btn-has-1:hover,.btn-has-2:hover,.btn-has-3:hover,.btn-has-4:hover{opacity:.9;color:#fff;}.btn-outline-has-1:hover{background-color:#b5c50c;color:#fff;}.btn-outline-has-2:hover{background-color:#f6294a;color:#fff;}.btn-outline-has-3:hover{background-color:#7f8c8d;color:#fff;}.btn-outline-has-4:hover{background-color:#c0392b;color:#fff;}[data-cky-tag]{visibility:hidden;}

Branding

¿Qué tan negativo es cambiar un logo después de años?

¿Qué imagen refleja tu marca?

Cómo es un logotipo profesional

Cuida la reputación de tu marca

Elementos imprescindibles de tu marca personal

Cómo elegir la mejor tipografía para tu marca

El porqué de una marca

¿Qué dicen los colores de Tu marca?

¿Qué es un Manual de Identidad?

Qué es Branding

La importancia del empaque de un producto

El poder de la vulnerabilidad

Branding: Tu marca es como un iceberg

Como auditar tu marca

5 evidencias que tu branding es poco profesional

¿Crear mi marca personal o mi marca corporativa?

6 cosas que tu marca necesita comunicar

Que es el Branding Emocional

7 Características de una Marca Fuerte

10 Preguntas antes de diseñar tu marca

Pon tu marca en todas partes